Behind the Scenes: DRY’s Ginger Launch Party

Here at DRY Sparkling, we love any excuse to have a party – and the launch of new Ginger DRY Sparkling cans is no exception. We recently hosted a cocktail and sushi-fueled gathering at DRY HQ for some of our nearest and dearest. With an abysmally late start to spring in Seattle, our goal was to offer our guests some light, bright fun – all centered around Ginger DRY Sparkling’s botanical flavor, color palette and vibe. Below, find a behind-the-scenes look at how it all went down – and our five favorite party elements. Pay special attention to the cocktail garnish bar – we don’t mind if you steal the idea for your next spring or summer soiree!

Party Key #1: Our Guests. Any good party starts with a great guest list. We had some of our favorite partners, buyers, fans, bloggers, and editors in our space – and they all got to try Ginger DRY Sparkling before it was available in stores!

Party Key #2: Sushi for days! We ordered the most delicious boatload of sushi and Japanese food from Seattle’s Japonessa. From classic spicy tuna rolls to beef short ribs, all food was chosen specifically to pair perfectly with Ginger DRY.

Party Key #3: Complimentary Manicures. Why the heck not! Juniper Natural Nail Bar set up a mobile mani station right in our space. They dazzled us with amazing Ginger DRY Sparkling-themed designs, drawing inspiration from the hand-drawn botanical illustration on our cans and the Ginger DRY color palette. Their team was so creative, sweet, and quick!

Party Key #4: Customizable Ginger DRY Cocktails! We had drinks on drinks on drinks with a DIY garnish bar. Our amazing bartender poured hundreds of Skinny Mules and Southern Belles made with spirits from Heritage Distilling. Guests garnished their own drinks with an array of beautiful tropical things – kaffir lime leaves, edible flowers, thai chili, and of course, fresh ginger. Every cocktail was an original! And they were all very pretty.

Party Key #5: Fab Party Favors! All our party goers left with a DRY gift bag that included a 4-pack of brand new Ginger DRY, free class passes to Barre3, Heritage Distilling mini bottles, tropical flavors of Sugaire organic cotton candy and Bobby Sue’s Nuts. We also raffled prizes from Barre3, Clinkhaus, Heritage Distilling, Juniper Natural Nail Bar and Rudy’s Barber Shop!

Want to see more from our party? Head to our Facebook page to check out the full photo album.

Big thanks to our partners and everyone who attended. We can’t wait to have another party soon – and who knows, maybe you will be on the guest list!

All images courtesy of Carley Azorit